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Incorporate competitive and market data into your planning processes

Companies operate with uncertainty, volatility, and risk as they struggle to grow and compete for advantage in the global marketplace. As a result, managers and executives alike are pressed to be faster, more nimble, more resilient, and more adaptive in the way they respond to competitive and market forces.

In this environment you must be able to leverage external data in your business planning processes.

If your company is like most, competitive intelligence is gathered from a variety of disconnected sources and maintained in separately managed spreadsheets throughout the organization. Syndicated data may also be available, but it’s often not converted to a format that accurately reflects the way the company views the market. What results is a cache of underutilized data and unrealized opportunity.

You can make sense of it all

The Vistaar solution provides business users with data accessibility and powerful analytics that make it easy to incorporate competitive and market data into pricing, forecasting and planning processes.

These capabilities enable you to:

Normalize data related to competitive product attributes
Make apples-to-apples comparisons of your products and those of your competitors
Measure and track relative price position and market share scenarios
Map data from external market reports to reflect your own organizational model
Create analyses based on consumer spend, market size and market share

See it in action. Schedule a custom demo today by calling us at (973) 434-6196.

Why Vistaar for Competitive and Market Analysis?

“There’s so much internal & external information that you need to process […] to do it purely with lots of people & excel doesn’t make sense anymore.” — Scott Nelson, Hitachi Data Systems, 1to1 mag. Oct’06

Everyone agrees, competitive and market data are critical elements to effective business planning. However, most companies don’t leverage it as well as they could. The sheer volume of the information – along with the multitude of groups that use it – has become a major barrier to making effective “fact-based” decisions.

Fortunately, there is a way to maximize the value of this information. With Vistaar, each stakeholder in the process has access to current and accurate data through a single planning and analytical environment. And our advanced mapping capabilities ensure that the data is consistent with your company’s perspective of the market.

Combine these capabilities with powerful analytics and scenario planning, and you have a comprehensive solution where this data can provide the advantage you need to get a leg up in a highly competitive business environment.

Email or call us at (973) 434-6196 for more information or to schedule a product demo.