Analytical Software for Pricing, Product Marketing and Sales Operations

Solutions > Product Marketing > Customer & Product Profitability

On-demand profitability analysis

What do you do when asked to analyze the profit performance of a specific deal, customer, segment or product SKU?

For many, the scenario begins with a wave of angst followed by a series of calls to finance, IT or some other department that “owns” the information they need to perform the analysis. The next thing they know, they’re knee-deep in data that’s been extracted from a finance system or reporting tool. Invariably, the data is imported to an Excel worksheet for further distillation and analysis.

This process requires significant time and resources, and the results are not always accurate. As a result, product and customer profitability analysis is often avoided or only performed on an ad hoc basis after periodic financial reports have indicated there may be a problem.

Sound familiar? We know what you’re going through – we’ve been there and we’ve used this experience along with feedback from hundreds of business users like you to develop a solution.

Profitability analysis shouldn’t be a struggle

See how Vistaar helps you:

Investigate customer and product profitability on demand at any level of the business
Create “on the fly” groupings using any measure
Understand the implications of changes in metrics on revenue and margin using analytics and scenario planning

Why Vistaar for Customer and Product Profitability Management?

“Through 2010, fewer than 25 percent of your customers will account for more than 75 percent of business profitability.” — Gartner Group

What has been missing in organizations is a system that enables users to move beyond managing profitability in isolation towards a process that is seamlessly integrated across all sales, marketing and pricing activities.

With Vistaar, profitability can be managed systematically across the organization. You’ll have on-demand access to the data you need to perform in-depth profitability analysis on an on-going basis. And you’ll be able to do so at any level of the business using a simple web-based application that’s configurable to reflect your business.

Vistaar empowers business users to leverage existing data to create “on the fly” groupings that can be analyzed for any measure such as revenue, margin, discounts, costs, receivables and more. The data can be viewed with the granularity required to investigate causal factors or attributes that lead one group to produce more profitable results than another.

This insight can fundamentally change the way companies manage relationships with customers, as remedial action plans can be employed (and measured) over time to bring underperformers in line with profit objectives.

Email or call us at (973) 434-6196 for more information or to schedule a product demo.