Customers > Computer, Peripheral and Consumer Electronics
Customer Case Study
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Fortune 50 computer, peripheral and consumer electronics company.
Using Vistaar for price setting, portfolio management and competitor analysis.
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| Why Vistaar? |
- Differentiated ability to model the complexity of pricing environments with configured products
- Advanced pricing analytics including competitor analysis
- Centralized system with cross-functional collaboration
- Quick and easy multi-scenario simulation analysis
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| Vistaar Functionality: |
- Ongoing tracking of relative price position vs. both internal and competitive products
- Tracking and measuring price, promotion and configuration performance
- Ongoing profitability analysis with deep drilldown capability to identify causality behind results
- Price/promotion testing via scenario analysis
- Mapping and normalization of competitive data
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| Results: |
- More agile and effective pricing response to competitive and market dynamics
- Less reliance on tribal knowledge and gut feel
- Improved offer alignment with market preferences
- Better understanding of up-sell dynamics
- Improved inventory/supply management
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