Vistaar announces new release of its product portfolio planning solution

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Vistaar announces new release of its product portfolio planning solution

June 15, 2005 - Parsippany, NJ - Vistaar Technologies, Inc., provider of integrated sales and marketing planning software, announced a new release of its Product Portfolio Planning solution to help large companies maximize performance of their product portfolios.

"Today, product managers make isolated decisions about pricing, promotions, forecast changes, etc. for each product," said Bala Srinivasa, senior vice president at Vistaar. "There is limited ability to analyze the aggregate impact of these individual decisions on financial targets."

Vistaar provides analysts, managers, and executives with analytical and scenario planning capability to take actions with full understanding of impact on financial and operational objectives at any level of the business.

This enables product management and product marketing teams to quickly identify products and product lines representing the greatest profit opportunities, those that deserve the greatest investment of resources, and products that should be curtailed or eliminated.

"Many large companies with multiple product lines have a few products that contribute the lion’s share of revenue and profits, yet they continue to expend significant resources on under-performing product lines regardless of their strategic importance," Srinivasa said. "Now they can easily see where this is happening, and make informed decisions every day to get the best performance from their overall product portfolio."

Product Portfolio Planning is part of Vistaar’s integrated sales & marketing planning solution. Companies can start with Product Portfolio Planning and later adopt Vistaar’s Pricing and Competitor Response solutions.

About Vistaar Technologies, Inc.

Vistaar (www.vistaar.com) provides analytical software for product marketing, product management, pricing, and sales groups. We help companies manage complex product portfolios and make more profitable day-to-day decisions about pricing, product forecasts, product transitions and response to competitors. Vistaar offers a hosted solution with attractive subscription pricing, and provides services to access relevant data for fast start-up. The Vistaar team has proven success in applying leading-edge technology to complex business problems. The applications we developed in the 90s at Think Systems are still in use at more than 400 Fortune 1000 companies including 3M, Cisco, HP, IBM, Intel, Motorola, Pfizer, Texas Instruments, Toshiba and Whirlpool. Contact Vistaar at +1 973.581.6300 or email ask-vistaar@vistaar.com.

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