BPM Forum, CMO Council seek participants for study of marketing operations effectiveness in global technology companies

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BPM Forum, CMO Council seek participants for study of marketing operations effectiveness in global technology companies

July 25, 2005 - Parsippany, NJ - The Business Performance Management (BPM) Forum and the Chief Marketing Officer (CMO) Council are conducting a study of marketing operations effectiveness of global brand leaders in the technology sector. The three-month project will assess how well product marketers are equipped to make informed decisions that:

maximize the value and longevity of products.
optimize the product mix.
drive both top-line and bottom line performance.

The study will focus on effectiveness of current intelligence systems, forecasting capabilities and pricing strategies. It will explore how product marketing teams plan, predict, monitor performance and react to market dynamics; and how they use data to allocate marketing spend and resources.

The study includes qualitative dialogs and quantitative assessments. Study participants will receive valuable insights, perspectives, and best-practice methodologies for optimizing product marketing performance.

Product marketing and product management professionals wishing to participate in the study should contact Bala Srinivasa at Vistaar Technologies, Inc., phone +1 (973) 581 6300.

Vistaar Technologies, Inc. is a funding partner in the study.

About the CMO Council

The CMO Council (www.cmocouncil.org) is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. The Council is based in Silicon Valley, but regional chapters convene in technology centers worldwide under the auspices of GlobalFluency, The Independent Network of Influence, which has more than 100 offices in 72 countries.

The CMO Council is an exclusive and influential peer-networking group of authority leaders in technology marketing under the direction of a rotating board of advisors and an annually elected chairperson. The CMO Council is an invitation-only affinity group working to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. CMO Council members are drawn from the upper echelons of corporate management to form a trusted, close-knit community of peers who use their access, connections and expertise for mutual benefit, support, referral and professional advancement.

About Vistaar Technologies, Inc.

Vistaar (www.vistaar.com) provides analytical software for product marketing, product management, pricing, and sales groups. We help companies manage complex product portfolios and make more profitable day-to-day decisions about pricing, product forecasts, product transitions and response to competitors. Vistaar offers a hosted solution with attractive subscription pricing, and provides services to access relevant data for fast start-up. The Vistaar team has proven success in applying leading-edge technology to complex business problems. The applications we developed in the 90s at Think Systems are still in use at more than 400 Fortune 1000 companies including 3M, Cisco, HP, IBM, Intel, Motorola, Pfizer, Texas Instruments, Toshiba and Whirlpool. Contact Vistaar at +1 973.581.6300 or email ask-vistaar@vistaar.com.

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