New Report Highlights Vistaar as a Leading Provider of Pricing and Profitability Management Software

AMR Research report provides further recognition of Vistaar as a leading provider of pricing and profitability management solutions. Earlier this year, Vistaar was selected as a 2007 "Cool Vendor" by Gartner and named a "Rising Star" by CRM Magazine.

November 15, 2007 - Parsippany, NJ – Vistaar Technologies, a leading provider of analytical software for pricing, product marketing, and sales operations groups, today announced its inclusion in a research report recently published by AMR Research titled, Pricing and Profitability Management Landscape: Balanced Performance Improvement is the Name of the Game. In the report, vendors were measured by their current ability to deliver against six components of the AMR Research Active Pricing and Profitability Framework. The areas of Planning, Price Setting and Analysis were identified as Vistaar’s “Sweet Spots”, AMR’s highest designation, meaning Vistaar “demonstrated high expertise through customer deployment, reference quality, and heritage” in these areas. Additionally, Vistaar was described as having “Demonstrated Expertise” in price execution, segmentation and data integration.

According to the report, "The Vistaar solution is effective in complex, matrix-based organizations where product bundling is a factor." The report goes on to say, "The company has caused a stir in its target markets, as it has captured the imagination of evaluators looking for an easy-to-use piece of software."

"This report is further recognition that Vistaar is a top software provider in this space. As AMR notes, Vistaar addresses complex pricing problems while maintaining ease of use for the business user. This is absolutely critical to the adoption and realization of value for this class of software," said Bala Srinivasa, senior vice president of product marketing at Vistaar Technologies, Inc.

The report also asserts that for most organizations, price and profitability management is a multi-step process that is often initiated from different starting points. According to Srinivasa, "the Vistaar solution enables companies to implement a comprehensive price management system through a phased approach that delivers measurable near-term results and sustainable long-term value". Srinivasa also noted, "the path to pricing excellence is not the same for every organization. We have customers that have launched pricing projects from each of the six areas outlined in the AMR Active Pricing and Profitability Framework."

The report is available to AMR clients at the AMR Research web site.

Vistaar Technologies provides analytical software for pricing, product marketing and sales operations groups. We help companies maximize revenue and margin realization by directly improving list pricing, deal pricing, customer and product profitability, and overall portfolio performance. Vistaar was selected as a "2007 Cool Vendor" by Gartner and named a "Rising Star" in the area of pricing and product analytics by CRM Magazine. Contact us at +1 973.581.6300 or email ask-vistaar@vistaar.com.

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