Vistaar Announces Next Release of ‘Bid Pricing and Pipeline Management’ Solution for Pricing and Sales Teams
May 30 , 2006 - Parsippany, NJ - Vistaar Technologies,
Inc. has introduced version 2.0 of its Bid Pricing and Pipeline Management
Solution. This solution allows pricing desks, executives, and sales
groups to improve both revenue and margin on high-value, negotiated business-to-business deals and optimize decisions about which bids to pursue.
By applying Vistaar’s sophisticated analytical software and using their
existing data, users can analyze bids in the context of their overall bid pipeline
and contribution to financial targets. Vistaar’s unique scenario planning
technology allows users to optimize revenue and margin on each bid, and also
understand the combined impact of all available bids on resource and product
portfolio plans. With this view, companies can pursue the portfolio of
bids that maximizes return on organizational assets. For example, they can identify
the particular combination of bids that will generate the highest utilization
of capacity, services margin, and cash flow for a given period.
“For companies selling big ticket, engineered-to-order, or bundled products
or services, the outcome of a bid or a group of bids can have significant financial,
competitive, and strategic implications,” said Bala Srinivasa, senior vice
president of product marketing at Vistaar. With Vistaar, executives making
decisions on these large bids can understand contribution of an individual bid,
as well as its position in the pipeline, and pursue the right mix of profitable
business.
“Sales force automation (SFA) and customer relationship management (CRM)
systems capture quotes, improve routing, and increase enforcement, but they can
not help you understand trade-offs associated with what you offer in your bids
and in managing a collection of bids,” Srinivasa added.
Vistaar’s bid planning analytics let users set prices by taking into account
attributes such as customer and product profitability, market segmentation, customer value perception, competitive position, customer importance, and life time value. Scenario planning technology also allows users to analyze several alternative bids and choose the best offer based on the customer’s needs and their own company’s goals.
Vistaar (www.vistaar.com) provides analytical software for product marketing, product management and sales groups. We help companies manage complex product portfolios and make more profitable day-to-day decisions about pricing, product forecasts, product transitions and response to competitors. With Vistaar, product marketers meet their revenue, market share, and P&L targets. Sales teams negotiate bids and manage a pipeline of bids to optimize customer, product, and business unit margins. Vistaar offers a hosted solution with attractive subscription pricing. Contact Vistaar at +1 973.581.6300 or email ask-vistaar@vistaar.com.
