Silicon Valley Executives Gather for Pricing Symposium

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Silicon Valley Executives Gather for Pricing Symposium

Pricing experts offer insights to maximize profits of configured products & bundled solutions

April 4, 2007 – Santa Clara, CA – Vistaar Technologies, Inc. and Holden Advisors held a successful conference on pricing strategies for companies selling configured products and bundled solutions. The event, hosted at the Hyatt Regency in Santa Clara, brought together pricing and product marketing professionals from a number of leading high tech companies in Silicon Valley.

Pricing experts, Mark Burton, Co-Founder of Holden Advisors and Sandy Tungare, CEO and Founder of Vistaar Technologies, Inc., addressed specific strategies companies can employ to differentiate offerings and improve revenues in an increasingly commoditized marketplace.

“In working with many high tech organizations, we’ve seen that they can benefit from taking a new approach to the way they establish prices, manage deals, and measure performance for highly configurable products and bundled offerings”, said Sandy Tungare. “The high level of interest and participation in this event demonstrates that companies are ready to take the next step in price and profitability management”, added Tungare.

Key topics highlighted during the conference included:

How to analyze customer value of bundled products and services
Determining how customer purchasing agendas impact receptivity to products and services
What to do about customers that seem to be focused only on getting a low price
Using pricing, competitor and profitability analytics for optimum results
Building a collaborative process and systems infrastructure that provides marketing, sales, finance, and pricing with insights to maximize price and profitability

"The seminar addressed many of the issues facing high tech companies in today's fiercely competitive global markets", said attendee David Mok, Senior Manager at Xilinx, Inc. "Vistaar is way ahead of most solution providers when it comes to pricing of configured products. The Vistaar solution is the only one I've seen that can help us better capture the value of our product portfolio", added Mok.

If you would like information on conducting a similar event for your company, please contact us at (973) 581-6299.

About Vistaar Technologies, Inc.

Vistaar Technologies (www.vistaar.com) provides analytical software for pricing, product marketing, and sales operations groups. We help companies maximize revenue and margin realization by directly improving list pricing, deal pricing, customer and product profitability, and overall portfolio performance. Vistaar was selected “2007 Cool Vendor” by Gartner. Contact us at +1 973.581.6300 or email ask-vistaar@vistaar.com.

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