Analytical Software for Pricing, Product Marketing and Sales Operations

Solutions > Pricing

Pricing — integral to product marketing success

Pricing is an integral component of your marketing mix. It can be a huge driver of profitability and market share. But you have to manage it in coordination with your overall product portfolio, business unit objectives, and sales goals.

Yes, you can try to improve your pricing effectiveness in isolation. There are even solutions out there to do that. But they're limited to analysis of historical transaction pricing. Worse, they fail to recognize the interconnected nature of pricing - how it relates to other product marketing, product management, and sales processes.

Vistaar gives you the big picture. You will set and manage prices in response to competitors, product lifecycle stages, and channel needs... while understanding implications on your product line, product portfolio goals, and deal pipeline.

Let us show you

Our solutions are sophisticated. They're also very easy to use. We know: Everyone says that. But we can prove it. See how easy it is to use Vistaar for:

Pricing analytics
Price optimization
Price list management
Building and maintaining price plans
Aligning pricing actions with other groups

Why Vistaar for pricing?

Creating a "pricing department," whose sole responsibilities rest in the pricing area, hampers its ability to price on the basis of the value... UNLESS considerable attention is given to the integration of their [pricing] efforts into the firm's overall strategic marketing process.
— Dan Nimer, The DNA Group

Pricing is a cross-functional analytical process involving product management, product marketing and sales. Isn't it time you investigated a solution that was designed for this purpose?

With Vistaar solutions for pricing, you can:

manage price lists for very large product portfolios — across multiple geographies, for both direct and indirect channels — to achieve high margins.

define and track price floors and strategic minimums to make sure that price lists are designed to improve revenue and margin contribution.

have greater flexibility to make price adjustments "on the fly" to react better to competition, OEM negotiations, cost changes, or market demands.

more effectively analyze customers, products, channels, and your transactions to understand sources of revenue and profit leakage.

With Vistaar, pricing is no longer just about analyzing historical reports. Leverage our unique scenario planning to clearly see the impact of price trends and price adjustments on other product marketing and sales forecasts. See implications at the portfolio and business unit levels as well.

Finally, you are in a position to go into that meeting and clearly articulate the implications of the proposed pricing decision!

Authoritative market studies (McKinsey, Simon Kucher, and others) have established that small (as little as 1%) improvements in pricing can have enormous (over 10%) impact on the bottom line. Email or call us at (973) 434-6196 and find out how you to boost your bottom line now.