In the News
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Vistaar Announces Record YearVistaar Technologies recently announced that it closed 2012 with record customer growth and expanded implementations. Vistaar’s continued leadership in the beverage alcohol industry, with a strong presence in spirits, was marked by expansion into the wine and distribution markets. Moreover, one of its most significant 2012 wins was with GE Energy Management, which designs technology solutions for the delivery, management, conversion, and optimization of electrical power. |
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CGT Editorial Staff Selects Vistaar as Unique Technology Providers to Explore in 2013Editorial staff calls attention to solution and service providers poised to make a substantial impact on the consumer goods market with innovative yet necessary tools. |
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Glazer's, Inc. Selects Vistaar to Manage Beverage Alcohol Distribution PricingGlazer's, Inc. has selected Vistaar Distributor Price Management solution to optimize retail beverage alcohol pricing throughout its organization. Glazer's is one of the country's largest privately held companies and one of the nation's largest distributors of wine, spirits and malt beverage products, operating in 14 states and the Caribbean. |
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Wine Producer Selects Vistaar to Manage Distributor PricingThis is Vistaar’s fourth beverage alcohol deal closed in less than six months |
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Vistaar Technologies Addresses The Terlato Wine Group’s Pricing NeedsVistaar Technologies, Inc., announced today that The Terlato Wine Group has selected the company’s pricing solution to optimize distributor price management throughout its organization. Founded in 1955, Terlato is a leading importer, marketer and producer of luxury wines that are sold across the globe. They represent more than 50 brands spanning the world’s finest wine regions, varietals and styles. |
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Vistaar Technologies Asserts its Pricing Value PropositionEach Vistaar customer is very large in size, manages complex product portfolios, sells into geographies around the globe, and tends to have hundreds of pricing decision makers influencing thousands of users from various business units .Vistaar is particularly well suited for large complex organizations with diverse business units and product portfolios and comprehensive market segment strategies. |
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Beam Inc. Successfully Expands Vistaar Implementation to Drive Pricing StrategiesVistaar Technologies, Inc., announced today that Beam Inc. has completed the third major phase of its Vistaar beverage alcohol pricing solution implementation. With Vistaar, Beam has been able to better manage its multiple-state pricing protocols while enabling visibility across the entire three-tier value chain to improve price management decision making. |
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Pricing - It's Only a GameBusinesses and consumers make price/performance decisions every day. Though we think of fashion as frivolous, price/performance decisions are made even there—in a fashion. Three years ago ruffles were the rage and casual dressing in business was accepted. But now these trends are out of favor. |
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Gartner Mentions Vistaar as a Key Player in Price Optimization MarketReport on Gartner Hype Cycle for CRM Sales says that Price Optimization will experience transformational growth over the next two to five years and is one of the most promising areas in CRM sales. Gartner mentions Vistaar as a player in this market which they define as including price analysis, price optimization, and price execution. |
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Sazerac Keeps Eye on PricingWhen a company has such a varied portfolio of brands that covers everything from bourbon and scotch to tequila, rum, vodka and brandy, managing pricing across all three tiers of the U.S. alcohol distribution system can be a rather complicated affair. |
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Vistaar Releases V1.5 Of Distributor Price ManagementVistaar Distributor Price Management is a one-stop solution for mid-market beverage alcohol companies looking to better manage their price structures to reduce margin leaks, improve profitability and comply with state laws. The new version optimizes the three-tier pricing structure from retail shelf price to FOB;proactively and intelligently manages margins; analyzes gross profit through reporting, including leveraging weighted average models; and downstreams integration to enterprise systems for FOB, list price, discounts and price support. |
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Pricing Technology: The Next Wave for the Middle Market?What if middle market companies applied the same rigor to pricing as they do to cost containment? To customer service? To human resource management? While in the past such a concept might have seemed foreign or academic, today there are technologies that allow for just that – a scientific, analytical approach to pricing that can show extraordinary results while maintaining customer satisfaction. |
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Increasing Consumer Prices: Proceed with CareBusiness leaders don't have to look very far to see consumer outrage at companies like Netflix and Bank of America for inadvisably boosting prices and adding new fees. Before increasing prices, companies would be well served by taking the time and care needed to understand which customers value which products and services, their price sensitivity especially given the current economic conditions, and the competitive landscape. |
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Vistaar Technologies Launches Cloud-Based App for Pricing AnalyticsVistaar Technologies Inc., a vendor of software for price-performance management, has launched Vistaar SmartPrice. The new tool is a cloud-based application which allows Salesforce.com customers to integrate real-time pricing analytics directly into their existing workflows. SmartPrice incorporates real-time reference data, in-line analytics, pricing recommendations and deal dashboards into the standard Salesforce.com processes. According to Vistaar, it proactively manages collaborative negotiations and approval processes among sales, sales operations and finance teams. |
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Beam Global Takes on Price Improvement InitiativeBeam Global Spirits & Wine, Inc. is the fourth largest premium spirits company in the world. In early 2008, the company recognized there were significant opportunities to improve the way it managed pricing and distributor margins at the market level. Unfortunately, the Excel-based pricing system in place at the time severely limited its ability to operationalize changes that were necessary to improve the company’s overall pricing performance. |
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A Smooth Shot of Improved Pricing ManagementIn early 2008, Beam Global Spirits & Wine recognized it had significant opportunities to improve the way it managed pricing and distributor margins at the market level. Unfortunately, the Excel-based pricing system in place at the time severely limited the company's ability to operationalize changes that were necessary to improve its overall pricing performance. As a result, a cross functional team was assembled to commence a large-scale price improvement initiative, which included specs for a new enterprise-wide price planning and management tool. |
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Identifying New Market Opportunities to Maximize Sales and ProfitabilityPrecise market segmentation serves many purposes, including enabling the development of appropriately targeted marketing programs, the creation of unique promotions, and the ability to better forecast sales and prioritize product development and logistics. Increasingly, leading marketing and sales organizations are using segmentation to determine the optimal pricing strategy for products, services and bundled offerings. |
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Balancing Price with Customer StrategyFrom a traditional pricing perspective, the relationship between sales organizations and customers often is predictable: the organization may want to get the maximum profitability from the price and the customer usually wants the lowest price possible. But this view can limit the growth of the customer relationship. By taking into consideration what customers value and aligning that knowledge with pricing, organizations will create greater pricing optimization. |
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Ditch the DiscountsWhat is adaptive pricing and how can you use it to boost sales in a time of weak demand? Even though the recession has been officially over for 18 months, its effects are likely to linger; GDP has been growing at a sluggish pace. In this environment, few companies have much pricing power—and in many industries, discounts will remain the norm. |
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Gaining Competitive Advantage with Price SegmentationMore nuanced pricing segmentation can reveal untapped opportunities and manage numerous segments more easily and effectively. In today's economic climate, manufacturers seek new markets and niches as a means to sustain growth. |
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Building a Better Pricing InfrastructureOver the past two decades, most companies have recognized the bottom-line impact to be gained through effective pricing. Yet awareness by itself is not enough. Tapping the full promise of pricing requires an infrastructure to drive real and sustained pricing performance. |
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Profitable Pricing in Professional ServicesProfessional services are a different type of product for pricers. These products are not tangible but are rather based on demonstrating a distinct value to each client based on their needs and results provided. Because of these characteristics, professional services have been historically difficult to price, especially in a down economy. |
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Pricing Strategically in the Complexity AvalancheIn October 2009 J.B. Wood, CEO of the Technology Services Industry Association, challenged the 800 participants at Technology Services World to think more strategically about the mega-forces driving growth and opportunities for services in technology industries. This paper outlines strategic price management issues that technology services leaders should keep in mind to maintain financial performance while navigating the turbulence. The author examines why value based pricing is instrumental to successful change, how the role of services pricing will dramatically increase, how to defend maintenance prices and what steps will lead to optimized prices for value added services. |