Price Science and Optimization

Vistaar maximizes price differentiation through the use of science-based segmentation. This method combines sophisticated statistical techniques with business analysis to accurately model customer willingness-to-pay.  Vistaar's Price and Promotion software predicts buyer response to pricing variables at a granular, segmented level. The user receives guidance for deal and list pricing that maximizes objectives within the context of business rules, capacity constraints and strategic targets.

Vistaar's Price and Promotion solution provides:

  • World class pricing scientists
  • State-of-the-art predictive and optimization algorithms
  • Breadth of pricing techniques, statistical methods and optimization solvers
  • Competitive implementation costs and TCO
  • Simplicity and transparency
  • Scenario and sensitivity analysis