Vistaar’s Annual User Conference Brings Together Beverage Alcohol Industry Leaders

Parsippany, N.J. – Nov. 12, 2015 – Vistaar Technologies, Inc., the leading provider of beverage alcohol pricing software, concluded its second Beverage Alcohol User Conference (BAUC), drawing executives from across the beverage alcohol community. This year, members of the Vistaar user community gathered once again in New Jersey to share best practices and learn about emerging technology trends in the field of pricing, promotions and reimbursements. An impressive lineup of speakers included individuals from E&J Gallo, Pernod Ricard, Beam Suntory, Sazerac, Republic National Distributing Company (RNDC) and Heaven Hill.

The agenda for the 2015 BAUC comprised over 16 sessions, panel discussions, workshops, customer breakouts and conversations. During these sessions, Vistaar unveiled several user-driven initiatives, including the game-changing beverage alcohol pricing exchange and collaboration platform. Other product announcements included the launch of a Reimbursement Suite to manage bill backs and payment workflows, and major upgrades to Vistaar’s Price Structure Management (PSM) and Trade Promotion Management (TPM) solutions. All products are now available on the Vistaar Cloud Platform.

“We appreciate the active participation of our customers and prospects at this year’s event. Vistaar is committed to serving the BevAl community with best-in-class technology and services,” said Sandy Tungare, Vistaar founder and CEO. “Our users continue to push us to innovate and bring new products to market. I am particularly excited about the BevAl Exchange, which will streamline interactions between suppliers and distributors, and help create standards in the industry.”

For more information about Vistaar and its beverage alcohol pricing solutions, visit

About Vistaar Technologies, Inc.

Vistaar is a leading provider of pricing and promotion software that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information contact us at +1-973-581-6300.

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Edward Lin
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