Vistaar Participating in Pricing Systems Discussion during the 2013 Wine Industry Technology Symposium

Vistaar Technologies, Inc., a leading provider of price management solutions, will be sharing real-world beverage alcohol pricing insight during the two-day 2013 Wine Industry Technology Symposium (WITS). WITS brings together the world’s leading wine and technology experts to address the unique information technology and services needs of the wine industry. The symposium, which takes place July 15-16, features workshops, sessions and discussions that provide perspectives on the unique technology challenges facing the beverage alcohol market.

Vistaar’s vice president of product management, Manoj Menon, will join other pricing experts during the panel discussion, “Pricing Systems for the Wine Industry – Best Practices, Models and Tools.” Menon and his fellow panelists will address the shortcomings of relying on a spreadsheet-only approach to pricing within the wine industry, particularly how pricing analysis can become obsolete almost before it’s complete due to changes in one or more pricing models that can cause a ripple effect throughout hundreds of pricing spreadsheets. Attendees will receive real-world insight on industry best practices for pricing, including price setting and exchange with trading partners and the developing and implanting a pricing roadmap (from pricing management to price optimization).

Menon will be joined by moderator Chris Spear, vice president business solutions, TradePulse;
Steven S. Cuellar, PhD., professor and chair, Department of Economics, Sonoma State; and Mark Barichievich, director sales admin., Trinchero Family Estates.

Panel: Tuesday, July 16, 2013, 2:00-3:25 p.m.
Symposium: July 15-16

Napa Valley Marriott
3425 Solano Avenue
Napa, CA 94558

For more information on the Wine Industry Technology Symposium, including details on how to register, visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

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Press Contact:
Erin Hatfield
DPR Group, Inc.

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