Vistaar Strengthens Position as Leading Pricing Solution for Beverage Alcohol Companies with New Beer Customer

Parsippany, N.J. – June 6, 2017 – Vistaar Technologies, Inc. (Vistaar), a leading provider of pricing and promotion software in the beverage alcohol industry, today announced the addition of its first beer customer, Two Roads Brewing Company (Two Roads), to the company’s growing list of customers. Known as one of the fastest growing craft beer companies and its Road Less Traveled philosophy, Two Roads plans to deploy Vistaar’s price structure management (PSM) SaaS solution.

Vistaar was selected for its comprehensive end-to-end pricing solution and demonstrated expertise in the beverage alcohol industry. The company will use Vistaar’s solution to enhance its price structure planning process, manage pricing across the value chain and improve price execution. Vistaar currently helps over 65 percent of all premium spirits and almost half of all wine companies in the United States transform their pricing operations into a strategic advantage and leverage pricing best practices to drive growth.

“Two Roads looked for a partner with proven success in the beverage alcohol industry,” stated Clement Pellani, co-founder and chief commercial officer, Two Roads Brewing Company. “Vistaar provides an innovative pricing solution coupled with the expert domain knowledge necessary to allow Two Roads to compete in this complex beer market. We are confident the Vistaar solution will allow us to become more efficient in how we handle pricing and improve bottom line results.”

“The addition of Two Roads to the Vistaar customer base is a testament to our long history of providing exceptional value to the beverage alcohol industry,” said Paul Greifenberger, senior vice-president of sales and marketing, Vistaar Technologies. “We have every reason to believe that Two Roads will enjoy a sustainable competitive advantage through the use of our pricing software.”

About Two Roads Brewing Company

Two Roads opened its doors in December 2012 having earlier acquired and revitalized a vacant, 100-year-old landmark brick factory building in Stratford, Connecticut. Its name and philosophy are inspired by the Robert Frost poem “The Road Not Taken” – a philosophy brought to life in the beers they create using the highest quality brewing and packaging equipment. Two Roads Brewing Company’s tasting room is open seven days a week and conducts tours Friday through Sunday; for more information go to

About Vistaar Technologies, Inc.

Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe, and Asia. For more information, visit

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