Vistaar to Host Executive Breakfast at the Professional Pricing Society Fall Conference

Parsippany, N.J. – Oct. 3, 2011 – Leading price performance management solutions provider Vistaar Technologies, Inc., today announced that the company will participate in the Professional Pricing Society’s (PPS) 22nd Annual Fall Pricing Workshops and Conference. Vistaar is a co-sponsor of the conference, which will be held Oct. 25 – 28, 2011, at Caesars Palace in Las Vegas.

On Wednesday, Oct. 26, Vistaar will host a breakfast open to all attendees, featuring a presentation from Tim Fulkerson, senior director of marketing with McAfee. Fulkerson will discuss challenges faced by high tech companies including short product life cycles, aggressive competition and the commoditization of products in his “Science of Pricing: Using Pricing as a Strategic Business Lever” presentation. McAfee is overcoming these challenges by offering optimally priced solutions with unique combinations of hardware, software and services to target markets, which is helping to drive positive results to the bottom line.

Paul Greifenberger, senior vice president of sales at Vistaar, said, “Executives in all industries are acknowledging the positive impact that effective pricing strategies can have on their bottom line profits. The PPS Conference provides a valuable forum for pricing, marketing, and sales professionals to share best practices and learn more about the science of pricing. Vistaar is pleased to support the Professional Pricing Society and work collaboratively with our customers to learn more about the latest developments in the pricing industry.”

Conference Highlights

Vistaar executives and technology specialists will be available throughout the conference to provide participants with additional information on its portfolio of pricing solutions.

  • Wednesday, Oct. 26, at 8 a.m. – The Vistaar-hosted breakfast will feature a presentation from Fulkerson with McAfee titled, “Science of Pricing: Using Pricing as a Strategic Business Lever.” Fulkerson will cover pricing challenges in the high-tech industry, how McAfee tackled those challenges with the help of Vistaar’s price performance management solutions, and the importance of price science segmentation.
  • Wednesday, Oct. 26, at 11:15 a.m. – GE Aviation’s Darren Huxol, vice president of marketing operations leader, will participate in the 3rd Annual PPS Pricing for Executives Summit. Huxol will lead “Pricing is a Team Sport… Is Your Team Prepared?” outlining how organizations can successfully drive corporate pricing objectives by leveraging technology and working more collaboratively.
  • Thursday, Oct. 27, and Friday, Oct. 28 – Vistaar executives will be available at booth No. 1 to meet with customers and other conference participants and demonstrate its pricing technology solutions.

Vistaar solutions optimize price and value realization by providing superior customer and market intelligence, empowering decision making with proven price science techniques and promoting collaboration across the company. Recognizing that organizational structures, product portfolios and go-to-market strategies are complex and differ greatly, the Vistaar pricing platform approach enables organizations to leverage industry best practices and pricing science without discarding the characteristics and nuances that make their pricing requirements unique.

For more information on the Professional Pricing Society’s 22nd Annual Fall Pricing Workshops and Conference, visit the conference website.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price performance management solutions. Vistaar’s pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Vistaar is working with global companies including AMD, Beam Global, Cisco, Pernod Ricard and GE to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing solutions drive measurable price and margin improvements and deliver profitable growth and maximum shareholder value. Vistaar’s operations include six offices across North America, Europe and Asia. Visit our website or contact Vistaar at +1 973.581.6300 for additional information.

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Press Contact:
Erin Hatfield
DPR Group, Inc.

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