A Simon-Kucher and Vistaar Event
About the webinar:
Many companies still rely on cost-plus as their principal method for pricing. Yet, they’ve heard about optimization and the financial and market benefits that that come from modern pricing methods, such as advanced analytics and the measurement and application of price elasticity. Is it simply a matter of installing software?
Bill Huyler, Vice-President of Pricing Science at Vistaar Technologies, has led the transformation at 29 companies and talks about what he learned: what he found worked, what did not, and why, encompassing skill sets, internal processes and approvals, goal setting and performance measures, implementation sequences, and the involvement of organizations beyond pricing.
Andrew Conrad, Partner, Simon-Kucher Partners, will present a real world business case study of how a large B2B firm has successfully made the transition from cost price pricing to modern pricing methods, including specific examples on how to start the process, the adjustments to make and the roadblocks to overcome to successfully transition to price analytics.
Viewers will learn:- Can my company transition from cost plus to advanced pricing methods?
- What skill sets we will need?
- What internal processes work the best?
- Where do we begin?
- How real word companies are implementing pricing techniques to gain a competitive advantage
About the Speakers:
Bill Huyler is the Vice President Pricing Science for Vistaar Technologies and brings over thirty years of experience in the pricing industry. His background includes roles as a pricing thought leader in the automotive and transportation industries, as well as an entrepreneur delivering both strategic consulting services and software solutions. He also served as a re-entry vehicle dynamics engineer on the Apollo and Minuteman IV programs for Northrop Aircraft and AVCO Missile Systems, respectively. He has noted that some of same mathematics used to model flight dynamics is used today to optimize prices. Bill is a long-time figure in the pricing community with many distinguished accomplishments, including a US patent in pricing methodology. He has also been a board member of the Professional Pricing Society.
Andrew Conrad is a Partner at Simon-Kucher Parters and he specializes in pricing and marketing strategy, key account negotiations, customer segmentation, and customer relationship management for companies in semiconductors, software, internet services, industrial goods, construction, energy, payment processing, and telecommunications markets. Drew has conducted pricing and marketing projects for a wide variety of clients including Intel, National Semiconductor, Altera, RSA Security, Network Solutions, Avery Dennison, Mettler Toledo, Viega, Assa Abloy, Sid Richardson Carbon & Energy, MasterCard, and Level 3 Communications.
