Vistaar benefits for product marketers – Insights you can profit from
|
Benefits |
Vistaar Capabilities |
|---|---|
| Customer and product profitability | Analytics for an accurate and continuously updated picture of customer and product profitability. Scenario planning to evaluate the impact of product mix, price and cost changes on customer segments and the overall product portfolio. |
| Product configuration and bundling | In-depth analysis and forecasting of bundles, new configurations, attach rate volume, price, and margin. Scenario planning impact of bundle changes on P&L, customers, products, and geographies. |
| Product portfolio planning | Top down and bottom up portfolio planning to provide a continuous and "live" picture of portfolio performance. Ensure alignment of product, product family, product category and portfolio forecasts and contribution to corporate and business unit P&L. |
|
Competitive response |
Competitor analytics such as price and feature normalization and relative price position. Mapping of syndicated data to enable accurate market share analysis and scenario planning. |
