Analytical Software for Pricing, Product Marketing and Sales Operations

Why Us? > Product Marketing

Vistaar benefits for product marketers – Insights you can profit from

Benefits	Vistaar Capabilities
Customer and product profitability	Analytics for an accurate and continuously updated picture of customer and product profitability. Scenario planning to evaluate the impact of product mix, price and cost changes on customer segments and the overall product portfolio.
Product configuration and bundling	In-depth analysis and forecasting of bundles, new configurations, attach rate volume, price, and margin. Scenario planning impact of bundle changes on P&L, customers, products, and geographies.
Product portfolio planning	Top down and bottom up portfolio planning to provide a continuous and "live" picture of portfolio performance. Ensure alignment of product, product family, product category and portfolio forecasts and contribution to corporate and business unit P&L.
Competitive response	Competitor analytics such as price and feature normalization and relative price position. Mapping of syndicated data to enable accurate market share analysis and scenario planning.

Most companies focus the majority of their attention on new product introduction. Existing product lines and platforms are often left behind. A unified approach to product portfolio planning can help. Read the whitepaper.