Product Management & Marketing
Product management & marketing play a critical role in working collaboratively to fine tune target market segments, setting product prices throughout the product life cycle from new product introduction to end-of-life, and exploring new routes to market. Today’s leading companies rely on product management & marketing teams to make fact-based decisions, rather than relying on intuition and partial analysis.
Vistaar enables you to:
- Leverage best practice pricing techniques to set optimal prices for new product launches and perform ‘what if’ analyses to check potential impact first
- Plan, execute and manage promotion and incentive campaigns
- Identify various product bundles to maximize profits while providing simplicity for sales teams
- Build multi-dimensional data models, integrate with internal systems and tap external data sources to gain insights into past sales, market trends, product lifecycles, etc.
- Align incentives, encouraging departments, distributors, partners, etc. to work together.
Vistaar Price Management Solutions:
- Provide centralized control with local and regional results
- Support sophisticated promotions planning and execution
- Leverage best practices and price science to up-sell and cross-sell
- Are readily configurable to adapt to business and process changes
- Use analytics to assess sales and channel partner performance over time
- Enable what-if scenario analyses for new product launches