From economic recession to recovery, leading global brands are changing the way they do business to optimize pricing practices within their organization. By developing pricing strategies to maximize profitability and establishing a framework for future business growth, these industry leaders help ensure their businesses can weather any economic storm.
Report on Gartner Hype Cycle for CRM Sales says that Price Optimization will experience transformational growth over the next two to five years and is one of the most promising areas in CRM sales. Gartner mentions Vistaar as a player in this market which they define as including price analysis, price optimization, and price execution.
Pennies seem like the Rodney Dangerfield of U.S. currency – they get no respect. But price-savvy businesses know the true value of a penny and understand that a price change as small as one cent (or even a fraction of a cent) can deliver millions of dollars in additional profit. The key is knowing when…
High-tech companies around the globe struggle to manage diverse information about their complex products, diverse channel partners, and dynamic go-to-market programs. This industry is particularly challenged to capture, compile, and analyze data from various IT systems in a meaningful way. However, innovators are beginning to transform this data into actionable information by deploying pricing solutions…
What if middle market companies applied the same rigor to pricing as they do to cost containment? To customer service? To human resource management? While in the past such a concept might have seemed foreign or academic, today there are technologies that allow for just that – a scientific, analytical approach to pricing that can…
Guest Speaker: David Glenn, Ph.D., Senior Director Optimization Group at Vistaar Technologies
Just as military strategists such as Genghis Khan and Napoleon took time to understand their opponents and create various battle scenarios, companies today also need to study the competition, simulate possible pricing strategies and move into the market. Just as valuable today, scenario planning begins with a comprehensive model of your business – including products, target market sectors and sales distribution channels – then, rationalizing data, developing pricing proficiency, and driving collaborative ‘what if’ analyses.
Guest Speaker: Jim Saunders, Practice Leader at Pricing Solutions Limited
On Demand Webinar
Just a one percent price increase can lead to a 12.5% profitability improvement. What’s your strategy for setting the right price? Whether driving a new product launch, making a periodic price adjustment, or pricing the next deal – what to charge can dramatically affect a company’s future. With the correct pricing, a company will maximize profits and create opportunities to invest further in the business. Without it, businesses continue on the wrong path losing earnings, business to the competition and potential deals. During this webinar, you will learn about:
Guest Speaker: Vimal Solanki, VP of Corporate Strategy at McAfee
On Demand Webinar
Like most software companies, McAfee is challenged with short product life cycles, aggressive competition, and the commoditization of products driving prices lower. At the same time, McAfee is attempting to increase revenue and margins through offering unique combinations of hardware, software and services targeted to meet the needs of specific markets and named accounts – but must do so at the right price!
Business leaders don’t have to look very far to see consumer outrage at companies like Netflix and Bank of America for inadvisably boosting prices and adding new fees. Before increasing prices, companies would be well served by taking the time and care needed to understand which customers value which products and services, their price sensitivity…