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Driving Volume and Market Share with Price Pulsing & Simulation

Webinars

On Demand Webinar
David Glenn, Ph.D., Vice President Optimization Group
Manoj Menon, Vice President Product Management
Price pulsing is a key tool used by consumer good suppliers to manage volume and market share as part of an overall revenue management strategy. Effective price pulsing requires a robust analytic framework and appropriate use of price elasticity modeling and simulation. In this webinar, we will describe an approach for price pulsing in the beverage alcohol industry and its role in the overall revenue management process. Beverage alcohol is a 62 billion dollar U.S. industry characterized by intense competition with an extremely challenging pricing environment, that makes the industry an interesting test case for this solution approach

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Deliver Value to CPQ Processes with Price Analytics and Optimization

Webinars

On Demand Webinar
PPS Co-Hosted WebinarOn Demand Webinar
Speaker: Dushyant Zutshi, Director Product Management
Configure, Price, Quote (CPQ) implementations bring benefits in automation and accuracy to manage sales processes for configured products, services and bundled solutions. However, pricing functionality in CPQ tools is limited to quote configuration and approval workflow, or basic price execution capability. This typically leads to inconsistent pricing and discounting, lost revenue and margin leaks. Additionally, lack of pricing science capability in CPQ tools also hinder the realization of incremental revenue & margin uplift opportunities through cross sell & up sell planning and its execution.
This webinar will describe how price management solutions can deliver value to CPQ processes for complex configured product sales.

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When Value Isn’t Enough: Pricing and offering strategies to succeed with today’s hyper-informed, skeptical, cost-sensitive customers

Webinars

On Demand Webinar
Guest Speaker: Mark Burton, Co-Founder and Vice President, Consulting, Holden Advisors
Continued economic uncertainty has led to a fundamental change in the way customers in all industries purchase goods and services and negotiate prices. Today’s customers are the most informed ever. They are cautious about making costly mistakes when choosing suppliers, and they have learned that when they act like price buyers, they are handsomely rewarded with discounts and add-ins. Traditional marketing and sales approaches focused on building relationships and creating bundled solutions not only do not work in this new environment, they may very well backfire and lead to increased pricing pressure

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Prepare Your Pricing for Innovation and Disruption

Webinars

On Demand Webinar
Guest Speaker: Navdeep S. Sodhi, Managing Director, Sodhi Pricing Advisors (formerly, Six Sigma Pricing)
Disruptions in the external environment are inevitable but smart companies don’t stand still. Many companies opt for innovation to sustain growth. Firms seeking to grow or protect profits sometimes rush into strategic initiatives only to realize that pricing execution is a bottleneck.

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Your Best Moves for Pricing Success

Webinars

On Demand Webinar
PPS Co-Hosted Webinar
Srini Palamarthy, Vice President Business Consulting
Ajay Chidrawar, Senior Vice President Professional Services
Are your shareholders demanding results that your current pricing function and technology cannot deliver? Whether your response is ‘yes’ or ‘not yet’, the market pressure is ‘on’ as best-in-class companies acknowledge the positive impact that strategic pricing initiatives are having on their bottom line

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The Psychology of Pricing: Is a Penny Just a Penny?

Webinars

On Demand Webinar
Guest Speaker: Tom Brzezinski, Director of Pricing at Treasury Wine Estates
In America we are pretty careless with our pennies. You can find one glistening in the sun on any street corner or parking lot. Yet, pricing savvy businesses know the true value of a penny and understand that changing the price of a case of wine or a gallon of gasoline by a single penny can deliver tens of millions of dollars additional profit.

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Pricing – It’s Only a Game

News

Businesses and consumers make price/performance decisions every day. Though we think of fashion as frivolous, price/performance decisions are made even there—in a fashion. Three years ago ruffles were the rage and casual dressing in business was accepted. But now these trends are out of favor.

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