What If Every Product Could Be At The Right Price At The Right Time?

Advancements in big data, tools and technology positions companies well to monetize its large catalog of products.

Companies are beginning to take advantage of these developments to leverage pricing to drive value for their trading partners and themselves. Some of the key asks of pricing technology for such companies are as follows:

  • Optimization-led pricing: A system that enhances the current pricing strategy and recommends optimized prices based on business rules, elasticity, prices of comparable products and impact of price change across different channels.
  • Quantifying pricing impact: Understanding impact of price change on projected revenue by quantifying uplift in revenue based on change in price. What-if analysis to evaluate alternative pricing strategies that maximize revenue.
  • Align pricing to consumer demand: Understanding the relationship between list and consumer price and determining a revenue maximizing list price that does not negatively impact demand.
  • Automatically course-correct pricing decisions: Once a revised price has been put out in the market, monitor the impact on sales and revenue to ensure there is no negative impact.

With Vistaar, you can do all of this and much more!

Intelligent Digital Pricing

Operational Efficiency Improvements

Industrialize your pricing process from managing the ‘big few’ to ‘all products’ in your portfolio using latest technology

Margin Improvements

Leverage latest data and techniques to drive optimal pricing decisions


  • Prescriptive Opportunity Identification

    Automatically mine your product catalog for margin optimization opportunities that represent highest bang-for-the-buck

  • Optimized Pricing

    Leverage machine-learning and cutting-edge modeling capabilities to predict prices to maximize profit, volume or share objectives.

  • Contextual Analytics Drive Smart Decisions

    Visualize your data at the point of decision-making with analytics tied directly to action

  • Automated course-correction

    Self-correcting optimization methodology that ‘learns’ over time

  • Business rules framework

    The framework that introduces guard-rails and policy enforcement to ensure risk management.

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