Digital Commerce

Price Structure Management

Price Optimization Solution for Digital Commerce

What If Every Product Could Be At The Right Price At The Right Time?

The world is going digital! People are increasingly buying online – books, music, groceries, food – almost anything is just a click away. Additionally, digital products are replacing physical ones in several forms especially for publishing companies. These factors together have led to explosive growth of the digital channel.

From a consumer perspective, this trend is great allowing them easy access to a large portfolio of products at a click of a button. However, for suppliers the complexity of the overall price management process has also exploded.

Advancements in big data, tools and technology mean that it’s easier than ever before to monetize a large catalog of products using price optimization software. Forward-thinking companies are beginning to take advantage of these developments to leverage their pricing to drive value for their trading partners and themselves.

A good price optimization software can help businesses set prices that are competitive, take into customer preferences and can course correct based on market trends.

What should your price optimization software deliver?

For digital commerce companies the key points are as follows:

  • Optimization-led pricing: The ideal price optimization software enhances your current pricing strategy and simplifies your pricing process by removing manual tasks. The system recommends optimized prices based on business rules, elasticity, prices of comparable products and impact of price change across different channels.
  • Quantifying pricing impact: Understand the impact of price changes on projected revenue, by quantifying the uplift in revenue based on change in price. A What-if analysis allows you to evaluate alternative pricing strategies that maximize your revenue.
  • Align pricing to consumer demand: Understand the relationship between list and consumer price and determine a revenue maximizing list price that does not negatively impact demand.
  • Automatically course-correct pricing decisions: Once a revised price has been put out in the market, your price optimization solution should monitor the impact on sales and revenue to ensure there is no negative impact.
  • With Vistaar, you can do all of this and much more!

    Intelligent Digital Pricing

    Operational Efficiency Improvements

    Automate and simplify your SaaS pricing process. Go from managing the ‘big few’ to ‘all products’ in your portfolio without labour-intensive processes, using the latest technology.

    Margin Improvements

    Maximize your profit margins with our intelligent pricing solution. Vistaar’s price optimization software leverages the latest market trends and competitor prices to allow you to make smarter pricing decisions.



    Reduces manual administrative processes and latency through automation





    Prescriptive Opportunity Identification

    Make your existing products more profitable. Vistaar’s price optimization solution automatically mines your product catalog for margin optimization opportunities that represent highest bang-for-the-buck

    Optimized Pricing

    Set competitive prices using machine-learning and cutting-edge modelling capabilities. Vistaar’s price optimization software recommends prices that maximize margin, market share, revenue and other business objectives.

    Contextual Analytics Drive Smart Decisions

    Easily visualize your data and make smart decisions with our contextual analytics that are tied directly to action.

    Automated course-correction

    Reduce the risk of a negative impact. Using advanced machine learning and AI, Vistaar’s price optimization software contains self-correcting optimization methodology that ‘learns’ over time.

    “We are on track to increase our digital revenue annually by 10%”

    Leading digital publishing company

    Request A Demo

    Complete this form and we will reach out

    Looking to get started?

    A Blog on What Matters in Pricing

    Digital Price Optimization

    How well does your organization learn from the field?