Price Science

Smart Pricing Engine

Price Optimization and Management

Delivering The Power Of AI

After having experimented with machine learning inputs in a typically ‘managed environment’ over the last few years companies across the board are showing increased willingness,  to manage large pricing portfolios in automated fashion without too much human intervention at scale in the real-world. Driving this trend is the increasing maturity of machine learning applications to pricing in the real-world.

Machine learning and Artificial Intelligence provide businesses the opportunity to work more quickly, productively, and effectively in the pursuit of better results. To truly capitalize on the opportunity, you must tailor your AI tools to the realities and intricacies of your business.

This is where Vistaar Science Services comes into play. Our team of expert data scientists works directly with your organization to craft software configurations specific to your unique strategy, data, process, and people needs. Vistaar Science Services delivers the power of AI to your organization through our Price Optimization Software

Tailoring Vistaar Software to Your Business


Typically B2B Pricing involves several rounds of negotiations and every deal presents an opportunity to learn about the market, and in turn, improve pricing.

Yet, a tremendous amount of the information is not captured, systemized or utilized, neither by people in pricing nor the algorithms they employ
Vistaar’s Price Science team works with your pricing and sales teams to help capture and learn from deal data and create a B2B Pricing Algorithm that works for your business.

Tailored functionality for B2B pricing includes pricing segmentation models, deal guidance and line item price guidance, automatic identification of comparable deals, attrition risk, P/L impact, and more!


The dynamic nature of B2C pricing presents a huge challenge (and opportunity) to continuously shape consumer demand and maximize profits by ensuring the right product price at the right time.

Vistaar’s Price Science team works closely with your marketing and commercial teams to outline a best-in-class, value-led price management process enabled through latest technology to cover a large product portfolio.

Tailored functionality for B2C pricing includes store segmentation, price and promotion optimization, price elasticity of demand, halo and cannibalization, market basket, chain planning, and more!


B2B2C businesses are often characterized by a complex and diverse product portfolio, which makes a “one-size-fits-all” approach to pricing a non-starter.

Vistaar’s Price science team works with your pricing and sales teams to establish the right criteria for making scalable and profitable pricing decisions that capture value delivered to customer.

Tailored functionality for B2B2C pricing includes promotional lift, price elasticity, and demand modeling, e-commerce list price optimization, competitor pricing, consumer pricing effectiveness, and more!

Maximizing Data and Solution Success

Business Case Development

A comprehensive quantitative and qualitative deep dive allows us to model the potential opportunity for growth to your top and bottom line.

Data Readiness

We ensure your organization can assess all available internal/external information and leverage the information to unlock full latent potential.


Vistaar solutions offer many algorithmic options. Based on your needs, our team identifies the right models and settings to deliver your best outcome.

Model Maintenance

Proactive model maintenance and periodic business alignment reviews keep you and your AI-tool on track as business strategies shift.

Quarterly Business Review

As AI mines rich data for focused guidance, big-picture strategic information can remain unexplored amidst point-user’s day-to-day responsibilities. Our team dives deep in the data delivering consultative analytics for business leaders to evaluate performance and opportunities.

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