Unleashing the Netflix Effect: Transform Your B2B Pricing Strategy

Netflix, the streaming powerhouse, has reshaped the entertainment landscape. With a staggering 238.39 million subscribers globally in 2023, it wields unrivalled influence. Bolstered by a market capitalization of roughly $200…

Rakesh DevnaniNovember 8, 2023

B2B Pricing General Pricing

Capturing Value and Driving Growth: Implementing Premiumization-Based Pricing in Industrial Manufacturing B2B Businesses

The trend towards premiumization pricing strategy has gained significant momentum in recent years. This strategy involves positioning products or services at higher price points to convey exclusivity, superior quality, and…

Rakesh DevnaniJuly 3, 2023

General General Pricing

Value-Based B2B Pricing: The Key to Unlocking Hidden Value

Consider this: You're at an airport, waiting for a flight. You're thirsty and in need of a drink. You walk up to a vending machine and see two options: a…

Rakesh DevnaniJune 6, 2023

General General Pricing Pricing Events

#PPSDallas23 Recap: Themes and Trends from the conference

PPS conferences mark the most important events in the year for all pricing professionals. Apart from offering an insight into the pricing zeitgeist, the PPS conferences afford the opportunity to…

Vistaar TechnologiesMay 10, 2023

B2B Pricing

Maximizing Profitability: How B2B Pricing Can Benefit from Artificial Intelligence

Pricing has the potential to offer more financial value than the value gleaned from operational efficiencies associated with improved configuration and quoting. For example, a landmark study published in Harvard…

Rakesh DevnaniApril 19, 2023

Blog - Pricing Matters

Unleashing the Netflix Effect: Transform Your B2B Pricing Strategy

Capturing Value and Driving Growth: Implementing Premiumization-Based Pricing in Industrial Manufacturing B2B Businesses

Value-Based B2B Pricing: The Key to Unlocking Hidden Value

#PPSDallas23 Recap: Themes and Trends from the conference

Maximizing Profitability: How B2B Pricing Can Benefit from Artificial Intelligence

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