Price optimization to unlock ROI potential The Configure-Price-Quote (CPQ) software market growth is exploding. According to Gartner, CPQ market revenue was approximately $878 million in 2016, with a 20% CAGR expected through 2020. However, CPQ is not new, and many organizations that have invested in CPQ solutions are failing to meet expected ROI. So, what’s…
In today’s fast-paced world, rapidly evolving data and software driven strategies are imperative to creating sustained commercial pricing success. Good processes and experienced personnel alone are no longer enough. It is nearly impossible to rely on spreadsheets, custom software tools, and empirical observation to properly manage the complexity of becoming a “data-driven” pricing organization. That’s…
Unlock latent potential with price experimentation With every price quote or posted price, there is an opportunity to learn about the market, and in turn, improve pricing. Yet, a tremendous amount of the information is not captured, systemized or utilized, neither by people in pricing nor the algorithms they employ. The potential in learning from…