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From economic recession to recovery, leading global brands are changing the way they do business to optimize pricing practices within their organization. By developing pricing strategies to maximize profitability and…

Report on Gartner Hype Cycle for CRM Sales says that Price Optimization will experience transformational growth over the next two to five years and is one of the most promising…

When a company has such a varied portfolio of brands that covers everything from bourbon and scotch to tequila, rum, vodka and brandy, managing pricing across all three tiers of…

Pennies seem like the Rodney Dangerfield of U.S. currency – they get no respect. But price-savvy businesses know the true value of a penny and understand that a price change…

High-tech companies around the globe struggle to manage diverse information about their complex products, diverse channel partners, and dynamic go-to-market programs. This industry is particularly challenged to capture, compile, and…

What if middle market companies applied the same rigor to pricing as they do to cost containment? To customer service? To human resource management? While in the past such a…

Business leaders don’t have to look very far to see consumer outrage at companies like Netflix and Bank of America for inadvisably boosting prices and adding new fees. Before increasing…

Beam Global Spirits & Wine, Inc. is the fourth largest premium spirits company in the world. In early 2008, the company recognized there were significant opportunities to improve the way…

In early 2008, Beam Global Spirits & Wine recognized it had significant opportunities to improve the way it managed pricing and distributor margins at the market level. Unfortunately, the Excel-based…