Pennies seem like the Rodney Dangerfield of U.S. currency – they get no respect. But price-savvy businesses know the true value of a penny and understand that a price change as small as one cent (or even a fraction of a cent) can deliver millions of dollars in additional profit. The key is knowing when the customer is willing to pay that extra penny.


Vistaar Editorial Team

About Vistaar Editorial Team

As an experienced pricing solutions partner to some of the biggest names in global business, Vistaar offers a range of services to help our customers reach their maximum potential. Talk to us to see how we can help you create a more profitable future.