Just as military strategists such as Genghis Khan and Napoleon took time to understand their opponents and create various battle scenarios, companies today also need to study the competition, simulate possible pricing strategies and move into the market. Just as valuable today, scenario planning begins with a comprehensive model of your business – including products, target market sectors and sales distribution channels – then, rationalizing data, developing pricing proficiency, and driving collaborative ‘what if’ analyses.
During this webinar, you will learn about:
- How to optimize market segmentation by willingness-to-pay
- How to use market response models for more accurate scenario planning
- How business rules and statistical models drive optimal pricing recommendations
About the Speaker
David Glenn, Ph.D., Senior Director of Optimization Group at Vistaar Technologies
David leads Vistaar’s global optimization group which is responsible for applying economic modeling, statistics, and mathematical programming to help Vistaar customers optimize business decisions. David brings over 13 years of experience delivering science-based solutions to top manufacturers and retailers including over 16 Fortune 500 companies.
David previously worked as director of science services at Signal Demand and manager of science at Profit Logic which was acquired by Oracle. He has also held positions as assistant professor at the University of Illinois’ College of Business Administration and at the University of British Columbia’s Sauder School of Business.
David has an M.S. and Ph.D. in operations research from the University of Michigan and a B.S. in statistics from Utah State University.