Just a one percent price increase can lead to a 12.5% profitability improvement. What’s your strategy for setting the right price? Whether driving a new product launch, making a periodic price adjustment, or pricing the next deal – what to charge can dramatically affect a company’s future. With the correct pricing, a company will maximize profits and create opportunities to invest further in the business. Without it, businesses continue on the wrong path losing earnings, business to the competition and potential deals. During this webinar, you will learn about:

  • How “pricing savvy” is your company?
  • Why is a portfolio approach to pricing so important?
  • What key business levers can you apply and how?
  • How to strengthen your pricing infrastructure


About the Speaker
Jim Saunders, Practice Leader
Jim leads the Pricing Management Practice at Pricing Solutions Limited. He has been working in pricing management for 15 years, six as a practitioner and nine as a consultant.

Before joining Pricing Solutions Limited, Jim was Director of Finance and Supply Chain for the confectionery business at Nestle, and Manager of Strategic Planning at Boeing Canada and Bombardier Aerospace. Jim’s breadth of knowledge in products, services and IP based businesses allows him to bring a fresh perspective to all client projects. He has experience covering the range from high velocity items to heavily customized products, whether selling direct or through distribution, as single items or as part of a structured offer or bundle. In all cases Jim brings a mix of natural facilitation skills, advanced analytics, systematic process management, and fun to his work as a pricing strategist.

Jim is a Professional Engineer with a degree in Mathematics and Engineering (Honors) from Queen’s University at Kingston, and holds an MBA from the Richard Ivey School of Business at the University of Western Ontario. He also completed an executive program in Change Management at the Wharton School of Business.

If you’d like to learn more about our pricing software solutions or would like to arrange a demo. please contact us.


Vistaar Editorial Team

About Vistaar Editorial Team

As an experienced pricing solutions partner to some of the biggest names in global business, Vistaar offers a range of services to help our customers reach their maximum potential. Talk to us to see how we can help you create a more profitable future.