California-based, premium winemaker will leverage Vistaar’s Beverage Alcohol Solution suite to empower sales and drive effective distributor collaboration.

​​​Vistaar Technologies, Inc., a leading provider of pricing and promotion software in the beverage alcohol industry, today announced that Santa Rosa, California based Foley Family Wines, has selected Vistaar to empower its sales organization and drive its revenue growth management strategy in the marketplace.

Foley Family Wines will implement Vistaar’s Beverage Alcohol solution suite that includes industry best-practices, advanced data analytics, collaboration and gaming capabilities to drive closed-loop planning and execution to support its rapidly growing business.

Foley Family Wines, established in 1996, is a major producer, marketer and distributor of highly acclaimed, handmade wines from some of the world’s greatest vineyards.

“Foley looked for a partner with proven success in the wine industry,” said Ryan Martin, Chief Sales Officer, Foley Family Wines. “We selected Vistaar not only for their unique and adaptive pricing solution but also for their deep and expert domain knowledge of the wine industry.”

“We are thrilled that Foley Family Wines has selected Vistaar as a partner for their strategic pricing initiative. It provides great validation of our position as a market leader in software for the beverage alcohol industry,” said Dan Ferguson, vice president, beverage alcohol solutions, Vistaar Technologies.

“We are continuing to invest in innovation and refinement of the Vistaar’s Beverage Alcohol solution suite by working alongside the best-known names in the wine and spirits business. We look forward to partnering with Foley Family Wines as well to help them drive value for their partners and customers.”

About Foley Family Wines

Foley Family Wines was established by Bill Foley in 1996 with the acquisition of Lincourt Vineyards in California’s Santa Ynez Valley. Since then, Foley Family Wines has grown to become a top producer, marketer, and distributor of highly acclaimed, handmade wines and spirits. Every brand in the company’s portfolio is distinct and autonomous with its own identity, style, techniques, and personnel. Foley Family Wines owns the following winery properties: Foley Sonoma (Geyserville, CA), Chalone Vineyards (Monterey, CA), Foley Estates (Sta. Rita Hills, CA), Lincourt Vineyards (Solvang, CA), Merus (Napa Valley, CA), Foley Johnson (Napa Valley, CA), Kuleto (Napa Valley, CA), Altvs (Napa, CA), Chalk Hill (Sonoma County, CA), Sebastiani (Sonoma County, CA), Banshee Wines (Sonoma, CA), Rickshaw Wines, Lancaster Estate (Sonoma County, CA), Langtry Estate (Lake County, CA), Three Rivers Winery (Walla Walla, WA), Firestone Vineyard (Santa Ynez Valley, CA), Eos (Paso Robles, CA), Roth Estate (Sonoma County, CA), The Four Graces (Dundee, OR), Vavasour (Marlborough, New Zealand), Clifford Bay (Marlborough, New Zealand), Grove Mill (Marlborough, New Zealand), Martinborough Vineyard (Martinborough, New Zealand) and Te Kairanga (Martinborough, New Zealand). Bill Foley is the majority owner of the National Hockey League team, the Vegas Golden Knights (Las Vegas, NV). He also serves as Chairman of the Board of Directors for Fidelity National Inc. and Vice Chairman of Fidelity National Information Services. Both are Fortune 500 companies.

About Vistaar Technologies, Inc.

Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information, visit

Vistaar Technologies

About Vistaar Technologies

As an experienced pricing solutions partner to some of the biggest names in global business, Vistaar offers a range of services to help our customers reach their maximum potential. Talk to us to see how we can help you create a more profitable future.

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