Yes, recessions are scary for businesses. But deflation is scarier. Deflation leads to Great Depressions. So now is not the time for companies to engage in price wars. As sales managers across the country threaten to drive down prices in a destructive scramble for declining volume, now is the time for executives to show true courage, remove inefficient capacity, enforce pricing discipline, and ensure their companies price for profit.
Join Andrew Conrad from Simon-Kucher Partners and Jason Robert from Vistaar Technologies as we discuss the rules of the pricing manifesto.