Vistaar has been named a Leader in both the IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms (2025–2026) and the inaugural Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software (2026).
Two of the most respected analyst evaluations in enterprise software, in the same year. For our team, our customers, and everyone who helped build this, that matters.
What Makes Dual Recognition Different
Plenty of vendors in enterprise software collect analyst recognitions. Getting called a Leader by both Gartner and IDC in the same year, though, is a different thing entirely.
These two firms don't use the same playbook. Gartner's Magic Quadrant is a deep, feature-by-feature product evaluation. It stress-tests what a platform can do out of the box today, which is exactly where Vistaar scored high on Ability to Execute. IDC's MarketScape takes a different lens. It puts heavier weight on AI capabilities, company strategy, and long-term vision, evaluating whether a vendor is building toward where B2B revenue and profit optimization is heading.
Different methodologies. Different analyst teams. The same conclusion about Vistaar.
For organizations evaluating pricing platforms, that carries weight. Two independent analyst firms that procurement teams and boards already trust, arriving at the same answer about Vistaar's capabilities.
What This Means for Our Customers
This recognition didn't arrive out of nowhere. It's built on years of work alongside our customers, solving problems that most pricing tools weren't designed to handle.
Vistaar's platform today supports companies with over $1 trillion in combined revenue, spanning manufacturing, consumer goods, retail, distribution, steel, pharma, beverage alcohol, and more. The numbers back it up: 3–5% margin improvement, roughly 40% reduction in manual pricing effort, and measurable market share gains.
A big part of what both analysts recognized is the unified platform architecture. SmartPricing, SmartOptimizer, SmartQuote, SmartRebates, SmartPromotions, and SmartPricingEngine all run on a single platform, sharing one data layer and one set of business rules. Customers aren't stitching together point solutions. They're running pricing end-to-end, from strategy to execution, in one place.
Our customers have seen this firsthand. A Senior Director at a $10B+ industrial manufacturer shared that Vistaar drives margin growth by enabling a highly scalable, complex CPQ process with lightning-speed response times. And a Vice President of Commercial Finance at a multi-billion-dollar consumer goods company noted that Vistaar powers their industry-leading rebate management process and will provide them a 10-year competitive edge.
Moments like these remind us that analyst recognition is ultimately a reflection of customer outcomes.
A Word from Our CEO
"When I founded Vistaar, I believed pricing was the most underleveraged growth lever in B2B. This dual recognition from Gartner and IDC tells me the market has caught up to that belief. But this milestone belongs to our customers as much as it belongs to us. Their willingness to push us, challenge us, and build alongside us is what made it possible."
Sandy Tungare, Founder & CEO, Vistaar
What's Next: AI That Does the Work
We're not slowing down. Earlier this year, we launched SherloQ, our agentic AI layer built directly into the Vistaar platform, and it represents the next chapter of what pricing technology can do.
Most pricing AI today stops at analysis: here's a dashboard, here's an insight, now figure out what to do with it. SherloQ goes further. Ask it to model scenarios across thousands of SKUs, and it runs them. Need margin and compliance checks across your portfolio? Minutes, not weeks. And it all happens inside your existing rules, permissions, and audit trails.
Because SherloQ sits on the same unified platform that Gartner and IDC evaluated, every AI-driven action is traceable, auditable, and governed by your compliance framework. We're not bolting AI onto the side. We're making it the operating layer for everything the platform already does.
Pricing has never had technology like this. We're building it, and we're just getting started.
See It for Yourself
Whether you're already a Vistaar customer or you're exploring what's possible with modern pricing technology, we'd love to show you what earned this recognition.
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
As an experienced pricing solutions partner to some of the biggest names in global business, Vistaar offers a range of services to help our customers reach their maximum potential. Talk to us to see how we can help you create a more profitable future.
