Everything you need about pricing
Manage millions of price points across regulatory requirements, rebate structures, and competitive positioning without spreadsheet bottlenecks or manual approval delays.
Value-Based Pricing: Align Prices with Customer Value (2026)
A practical guide to value-based pricing for B2B enterprises. Learn what it is, how it compares to cost-plus and competitive pricing, how to identify value drivers, quantify willingness to pay, and operationalize it with pricing technology at scale.
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Vistaar Named a Leader by Both Gartner and IDC: Here's Why That Matters
Vistaar has been named a Leader in both the IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms (2025–2026) and the inaugural Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software (2026).
Penetration Pricing Strategy in 2026: How It Works, When to Use It, and How to Exit
Penetration pricing is a market entry strategy that sets prices well below prevailing market rates to accelerate adoption, with the explicit plan to raise them once share is secured. It works for scale-advantaged players with cost moats and balance sheet depth. For most B2B vendors without those conditions, it produces a permanent discount, not a market position.
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