SmartOptimizer

Model Your Market. Predict Their Response. Optimize Your Margins.

Are you leaving money on the table?

Traditional pricing oversimplifies customer behavior.  SmartOptimizer reveals how customers truly respond to price, then forecasts demand, and delivers optimal prices that move with your market.

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Start Your Optimization Journey

Stop Guessing. Start Optimizing.

Understand What Drives Every Purchase Decision

Stop guessing which customers will accept price increases. Discover real customer behavior using ML, and Deep Neural Network models that show exactly what influences decisions.

Predict Demand Shifts Before They Happen

Control how forecasts are built with SmartOptimizer's self-learning forecasting models that adapt to seasonality, market volatility, and external signals.

Optimize for Your Strategic Objectives

Configure multi-objective optimization models, prioritize constraints, and generate price guidance that aligns precisely with your commercial and financial goals.

Adaptive Models

Dynamic AI Models that Power Strategic Pricing

AI/ML models learn customer price response, uncover willingness-to-pay and differentiation drivers, then translate insights into pricing guidance.

  • Discover Meaningful Buying Patterns
    ‍    Use advanced ML models to identify customer and product segments with shared buying patterns and price sensitivities.
  • Understand What Drives Buyer Response
    See exactly why customers are price-sensitive using SHAP/LIME frameworks that surface the factors driving their response to price.
  • Validate Pricing Strategies Before You Commit

    Test alternative pricing strategies and compare their impact on revenue, volume, and realization before committing to implementation.
Adaptive Models
Demand Intelligence

Predict Demand Before Market Shifts Hit Your Bottom Line

SmartOptimizer continuously learns from internal trends and external indicators, delivering forward-looking demand insights that keep you ahead of market volatility

  • Market-Aware Forecasting Models

    Adaptive ML models incorporate external signals like commodity prices, GDP, and consumption trends to improve forecast precision
  • Transparent Drivers of Demand

    Visual diagnostics show what’s influencing forecast shifts - trend changes, anomalies, or indicator effects - building trust through transparency at your chosen forecast level
  • Plan for Shifts Before They Happen

    Test forecast scenarios for market shocks or demand changes with accuracy metrics including MAPE, MAE, RMSE, and confidence intervals
Demand Intelligence
Optimal Pricing

Balance Optimization with Market Pressure

SmartOptimizer balances business objectives with market behavior to deliver optimized prices that honor your constraints, goals, and pricing philosophy

  • Objective-driven Pricing 

    Configure multi-objective pricing strategies and balance them against guardrails, constraints, and price rules
  • Know Why Every Recommendation Was Made

    Explainable AI surfaces the key drivers and constraints behind each recommendation, providing full transparency for execution.
  • See the Impact of Every Price Path

    Test every strategy before you commit. Run simulations comparing alternative price strategies and visualize their impact on margin, volume, revenue.
Optimal Pricing
TESTIMONIALS

Trusted by the leading   teams across the globe

“Before Vistaar, we were managing thousands of price points in spreadsheets. Now our pricing updates in hours, not weeks”

Global Pricing Leader
Fortune 100 Electrification provider
35%+
Reduction in manual labour
3-5%
Margin Improvement

“Vistaar delivered the strategic pivot we needed. We lowered prices to grow market share and increased margins by 10%. We broke even in the first month and now the system pays for itself in just a few days”

Director of Pricing
Large Retailer
8-10%
Effective margin improvement
~10
Basis points market share increase

“…With Vistaar, we increased our digital revenue annually by 5%!”

Senior Commercial Director
Global Publishing Company
~80,000
Product across ~20 countries globally
~5%
Revenue increase
Integrations

Integrations that keep your data current

Pulls data from your systems using flexible techniques. Your data stays current without manual effort, complex pipelines, or model staleness.

Vistaar Ecosystem Integration

SmartOptimizer connects to Smart Pricing, SmartQuote (CPQ), and SmartPromotions for unified pricing execution across the Vistaar ecosystem.

Native SAP Integration

Connect seamlessly to SAP for automatic updates of product data, sales transactions, and customer attributes. Your models stay refreshed without custom integration needs.

Universal Connectivity

Pull data from where it lives. Connect to SAP, Oracle, Snowflake, Databricks, SQL databases, cloud data warehouses, or upload CSVs and Excel files.

Not sure where to begin with price optimization?

Most teams know they need optimized pricing, but aren’t sure about the potential ROI, complexity of implementation, or if their data is ready. Our SmartOptimizer Quick Start removes the guesswork.

A simple, proven place to start

Test optimization on a focused slice of your business, no major IT effort, no lengthy implementation. Build forecasting or optimization models in weeks, using your data.

Expert guidance without the heavy lift

Vistaar’s pricing science team partners with you to configure models, tune assumptions, and interpret early results

ROI quantification

You get quantified scenarios showing potential margin, revenue, and volume lift building a strong business case for pricing technology within your organization.

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Built on a platform designed for enterprise scale

SmartOptimizer is built on the Vistaar Platform that is designed to handle pricing complexity at a global scale

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Configure with Confidence

Set your own pricing rules, objectives, calculation logic, and workflows.  Vistaar adapts to your business.

Scale With Your Business

Whether you're pricing 500 SKUs or 50,000, the Vistaar Platform delivers consistent performance Add users, expand to new markets, or launch new products - the platform grows with you

Integrate With Your Existing Systems

Connect to your ERP, CRM, and competitive intelligence tools through open APIs. Data flows automatically. Recommendations appear where decisions get made. No separate login, no manual exports.

Resources

Read More About Vistaar and the Work We Do

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Ready To Price With Confidence?

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