“It’s in the game.” The traditional core objective of pricing technology was centered on the identification of the margin leakage. The pricing team operated the software and provided sales with…
Vistaar Editorial TeamJune 29, 2018
A true path to optimized pricing There is a growing focus among pricing practitioners to use price science to drive pricing decisions. It’s a fabulous trend with many recent innovations…
Vistaar Editorial TeamMay 18, 2018
Short answer: YES! Commodity market fluctuations that whipsaw product margins are a persistent downstream pricing challenge. Should you take price now, incrementally, or eat the cost change? What will your competitors…
Vistaar Editorial TeamMay 2, 2018
For a pricing strategy to be truly successful, it must be a “win-win-win” for sales, marketing, and finance. This calls for a revenue and margin balancing act consistently performed over…
Vistaar Editorial TeamApril 27, 2018