A true path to optimized pricing There is a growing focus among pricing practitioners to use price science to drive pricing decisions. It’s a fabulous trend with many recent innovations…
Paul GreifenbergerMay 18, 2018
Short answer: YES! Commodity market fluctuations that whipsaw product margins are a persistent downstream pricing challenge. Should you take price now, incrementally, or eat the cost change? What will your competitors…
Paul GreifenbergerMay 2, 2018
With every sales bid, there are new data that can be used to improve pricing. Yet, much of this potential remains untapped. Why? Because data gaps and uncontrolled sales cycle…
David GlennApril 30, 2018
For a pricing strategy to be truly successful, it must be a “win-win-win” for sales, marketing, and finance. This calls for a revenue and margin balancing act consistently performed over…
Paul GreifenbergerApril 27, 2018