The Psychology of Pricing: It’s All in Your Head

Vistaar
May 1, 2012
News
The Psychology of Pricing: It’s All in Your Head

Pennies seem like the Rodney Dangerfield of U.S. currency – they get no respect. But price-savvy businesses know the true value of a penny and understand that a price change as small as one cent (or even a fraction of a cent) can deliver millions of dollars in additional profit. The key is knowing when the customer is willing to pay that extra penny.

Vistaar

Vistaar helps companies make better pricing decisions across complex products, customers, channels, and markets. That means finding margin opportunities earlier, reducing pricing leakage, and giving teams a more consistent way to put pricing strategy into practice.

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