PPS Spring 2024 – Chicago, IL #PPSCHI24

This summit explored "Customer-Centric Pricing," focusing on how organizations can foster long-term loyalty through personalized strategies and evolving subscription-based models.

This summit explored "Customer-Centric Pricing," focusing on how organizations can foster long-term loyalty through personalized strategies and evolving subscription-based models. Discussions moved beyond basic software monetization to address the shift toward hybrid models—combining core subscriptions with usage-based billing—while navigating the ethics of tailored pricing in a transparent digital world. The program emphasized maximizing customer lifetime value (CLV) by avoiding "discount traps" and utilizing consumer analytics to refine data-driven decision-making.

Event Details

April 23–26, 2024
Offline Event

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