
Themed "profitABLE: The AI Revolution in Pricing," this event highlighted the transformative power of generative AI in optimizing complex B2B negotiations. The curriculum focused on "going all in" on market-proven strategies that replace manual, intuition-based quoting with real-time, data-backed guidance.
Sessions specifically addressed how to build a Revenue Center of Excellence and the ten rules of highly effective pricing transformation to maintain profitability during persistent economic shifts.


