The Spring 2019 summit, hosted in Atlanta, centered on the theme "Pricing in a Changing World." This conference addressed the urgent need for organizations to maintain margin stability amidst global trade shifts and rapid digital disruption. The curriculum delved into the "Science of Value," exploring the psychological factors and behavioral economics that influence B2B buyer decisions. Beyond theory, the event focused on the practical application of technical tools to combat margin leakage, emphasizing "Price-Volume-Mix" analysis and the implementation of robust governance frameworks. Attendees participated in deep-dive workshops on how to transition from cost-plus to value-based pricing models to capture a fair share of the value created for customers.
