General Pricing
Price Optimization: Techniques to Maximize Revenue and Margins
Pricing is often one of the most overlooked profit levers in B2B organizations. Many companies still set prices using spreadsheets, cost-plus formulas, or gut instinct, even while managing hundreds or thousands of SKUs and customer-specific deals.
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Value-Based Pricing: Align Prices with Customer Value (2026)
A practical guide to value-based pricing for B2B enterprises. Learn what it is, how it compares to cost-plus and competitive pricing, how to identify value drivers, quantify willingness to pay, and operationalize it with pricing technology at scale.
Top 7 Alcohol Revenue Management Software Solutions to Maximize Profitability in 2026
Pricing in the alcohol industry is notoriously volatile, driven by shifting excise policies, trade regulations, and currency fluctuations in markets globally. For example, the new 25% tariffs on alcohol imports from Canada and Mexico, along with proposed tariffs on key EU categories like Cognac, Champagne, and Scotch, have triggered major pricing disruption across the industry.
What Is Pricing Segmentation and Why Businesses Use It
Pricing segmentation divides customers into groups based on shared characteristics, then applies differentiated pricing to each group. Common criteria include purchase volume, geography, industry, service intensity, payment behavior, and strategic value.
Best Price Structure Templates That Work for Global Markets
In a Blue Ridge Partners survey of 100 C-suite industrial executives published in 2024, nearly 90% of industrial companies reported they failed to fully capture their planned price increases that year. That wasn’t a sales problem. It was a structural one.
