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Everything you need about pricing

Manage millions of price points across regulatory requirements, rebate structures, and competitive positioning without spreadsheet bottlenecks or manual approval delays.

General Pricing

Value-Based Pricing: Align Prices with Customer Value (2026)

A practical guide to value-based pricing for B2B enterprises. Learn what it is, how it compares to cost-plus and competitive pricing, how to identify value drivers, quantify willingness to pay, and operationalize it with pricing technology at scale.

Vistaar
Vistaar
March 30, 2026
Value-Based Pricing: Align Prices with Customer Value (2026)

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What Is Profit Optimization? Strategies, Examples, and Best Practices
General
July 10, 2026

What Is Profit Optimization? Strategies, Examples, and Best Practices

What Is Profit Optimization? Strategies, Examples, and Best Practices
Vistaar
What Is Price Sensitivity and How to Measure and Use It
General Pricing
July 10, 2026

What Is Price Sensitivity and How to Measure and Use It

What Is Price Sensitivity and How to Measure and Use It
Vistaar
Lowering Prices to Compete: When It Works, When It Backfires, and What to Do Instead
General Pricing
July 10, 2026

Lowering Prices to Compete: When It Works, When It Backfires, and What to Do Instead

Lowering Prices to Compete: When It Works, When It Backfires, and What to Do Instead
Vistaar
Vistaar Named a Leader by Both Gartner and IDC: Here's Why That Matters
News
July 8, 2026

Vistaar Named a Leader by Both Gartner and IDC: Here's Why That Matters

Vistaar has been named a Leader in both the IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms (2025–2026) and the inaugural Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software (2026).

Vistaar Named a Leader by Both Gartner and IDC: Here's Why That Matters
Vistaar
Differential Pricing: How the Same Product Sells at Different Prices
General Pricing
June 23, 2026

Differential Pricing: How the Same Product Sells at Different Prices

Differential Pricing: How the Same Product Sells at Different Prices
Vistaar
Market-Based Pricing in 2026: How It Works, When It Breaks, and What Enterprises Get Wrong
General Pricing
June 23, 2026

Market-Based Pricing in 2026: How It Works, When It Breaks, and What Enterprises Get Wrong

Market-Based Pricing in 2026: How It Works, When It Breaks, and What Enterprises Get Wrong
Vistaar
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